When looking for an SEO agency to help with your online marketing requirements, it can be very tempting to look for the least expensive option. However, when it comes to SEO, the “cheap” option will almost always end up costing you far more than you’d imagine.
Not convinced? Read on and we’ll tell you everything you need to know about paying for cheap SEO…
Why is “cheap SEO” expensive?
At this point you are likely wondering how on earth “cheap SEO” could end up being expensive. Surely the whole point is to save as much money as possible?
Allow us to elaborate…
Here’s why cheap SEO will cost you so much more than you bargained for:
1. Proper SEO is incredibly time and resource intensive: first things first, proper SEO is time and resource intensive. If you wish to achieve the best possible results and outperform your competitors with a significant increase in website traffic, you’re going to have your work cut out for you. And the reality is, no SEO agency worth their salt could possibly afford to charge so little for their services if they are bound to help you get ahead. The reality is that the best SEO agencies charge what their services are worth.
2. Cheap services are often provided by inexperienced agencies: there are two possible reasons why an SEO agency might be incredibly cheap; they’re either trying to scam you and make fast cash or they are new to the game and wish for their prices to reflect that. Make no mistake, an inexperienced SEO agency doesn’t necessarily mean that they will be unable to deliver positive results. However, when it comes to your online marketing, you should invest in established and reputable experts.
3. They often use black hat techniques: if an agency is so cheap that it almost feels too good to be true, you have to ask, how will they help you develop your backlink profile? Because there’s a very good chance that they will be buying bulk backlinks from cheap sources – which goes against Google’s search engine policies and almost always results in penalization.
4. “The maths ain’t matching”: The Search Engine Journal sums it up wonderfully: “When you pay someone $500/month to work on your SEO, you are paying for their time, no matter if it’s presented in a list of tasks or a bulk of hours. Let’s assume a minimum liveable wage is around $30,000/year. In order to make that much, after taxes, an individual would need to have 10 projects at $500 a month to get to that $30,000 annual salary.” In other words, “the maths ain’t matching!”
Conclusion: Don’t shop on cost – shop on results
In conclusion, if you want to find the best SEO agency who can help you achieve genuine success, don’t shop on cost; shop on results.
For example, this agency that offers SEO services in Singapore has over five-hundred 5* reviews on Google and several hundred case studies. Whatever they charge for their services, they are clearly doing something right!
Shop on results and don’t look at SEO as a cost – but an investment. When you choose the right agency, you will see a return on your investment. Go cheap instead and you’ll end up regretting it in the long run.