Outdoor Advertising is a form of marketing that involves promoting a brand or product through billboards, hoardings, banners, and other outdoor media. Although digital advertising has gained popularity in recent years, outdoor advertising still holds immense value in today’s advertising landscape.
Outdoor advertising, also known as out-of-home advertising, is one which involves promoting products, services, or brands using various forms of media placed in public areas. The benefit of outdoor advertising are:
1. Wide Reach: Outdoor advertising has the potential to reach a vast audience. Advertisements placed in high-traffic areas such as busy streets, highways and public transport systems can be seen by thousands of people daily. This means that outdoor advertising can help you get your message across to a broader audience.
2. Cost-Effective: Outdoor advertising can be a cost-effective advertising solution. Compared to other advertising mediums such as television and radio, outdoor advertising is relatively inexpensive. This means that small and medium-sized businesses can take major advantage of this advertising medium to reach a large audience without spending a lot of money.
3. Increased Brand Recognition: Outdoor advertising can increase brand recognition. A well-placed and creatively designed advertisement can create a lasting impression on the viewer. This can increase brand recognition and awareness which eventually makes it easy for consumers to recall the brand when making a purchasing decision.
4. High Exposure: Unlike other forms of advertising that are limited by time, outdoor advertising is visible to potential customers, even outside of business hours. This constant exposure can help amplify brand exposure, recognition and awareness.
5. Targeted Advertising: Outdoor advertising can be placed in specific locations to reach a particular target audience. The targeted approach ensures that the right people see the advertisement, increasing the chance of converting them into customers.
6. Quantifiable Results: The results of outdoor advertising can be easily measured. By using CTA’s, QR codes, or unique URLs, you can track the number of people who respond to the advertisement. This makes it easier to determine and measure the effectiveness of the campaign.
Outdoor advertising and hoardings in general hold a lot of power. Hoardings with effective design can take a strong hold on the market and go ahead in the competition. They are large, attention-grabbing, and placed in high-traffic areas to maximize their impact. However, simply putting up a hoarding is not enough to make it effective. There are several ways to make hoarding impactful.
1. Keep it Simple: The primary purpose of hoarding is to convey a message in a clear and concise manner. Keep the message short, simple, and easy to read. By using bold, large fonts that are easy to read from a distance. The marketer should avoid using too complex wordings, fonts and graphics that can confuse or distract the viewer.
2. High-Quality Images: Images can be more impactful than words. Using high-quality images that are relevant to the brand’s message. The designers should make sure that the images are clear, well-lit, and of high resolution.
Prime Location: The location of the hoarding is very critical to its success. Choosing a location that has high foot traffic or is easily visible from a busy road. Ensure that the hoarding is placed at eye level and facing the right direction to maximize visibility.
4. Keep it Relevant: Ensure that your hoarding is relevant to the target audience. Use images and messages that resonate with them. “
- Call to Action: By including clear and attractive CTA’s that tell the viewer what they should do next. This could be anything from visiting the website to making a purchase. Make sure the CTA is prominent and easy to read.
6. Keep it Updated: The main reason to keep the hoardings content updated is to keep a hold on the market and the competition. Businesses should keep their hoardings updated to ensure that it stays fresh and relevant. Change the messaging or imagery periodically to keep the viewers’ attention.
Hoardings are an effective medium of outdoor advertising because they offer several advantages over other forms of media. They are highly visible and they can reach a wider audience. Moreover, they are quite cost-effective, especially when compared to other modes of advertising. Hoarding ads are the most vibrant and eye-catching options in outdoor marketing. Hoardings have many advantages. Outdoor advertising agencies in Chandigarh provide hoarding services that are affordable and cost-effective since once you put up a hoarding, it stays there for a minimum of 24 *7.