Product photography takes far more time and effort than you might expect. Furthermore, getting the right shot with the first few tries doesn’t usually happen. Retouching and editing are part of the post-photography process to make them look more professional while still visually appealing. However, most businesses prefer to outsource image retouching services to reduce the time spent on editing or retouching.
Your images are your brand now. They have determined your reputation and expertise since introducing image-centric social media apps like Instagram, Snapchat, and Facebook. So, if you’re a brand looking to score high, attract more viewers’ attention, and increase your sale, keep professional image retouching at the top of your list. Let’s know here about free photo editing programs.
What is Image Retouching?
Photo retouching services removes all flaws from a photograph, including skin correction and colour correction, blemishes, under-eye circle removal, and changes to brightness, contrast, and saturation. Aside from that, the photo retouching process may also include airbrushing, which means removing backgrounds and creating PNG images with elements that were not originally in the photo.
Benefits of Image Retouching
Increased Sales
Many companies make the error of delivering hazy or illegible graphics, which prompts their audience to search for alternatives. This situation negatively affects conversions, sales, trust, and brand identity. However, businesses can avoid falling into this trap by deciding to use photo retouching for their eCommerce operations. Using appealing, well-edited displays of the benefits and characteristics of your items, you can persuade customers to take up your products.
People frequently go by looks, and e-commerce images are no exception. Your chances of making sales increase as you add more eye-catching images to your online store.
Increasing Brand Credibility and Recognition
Compared to stock images, nearly 46% of customers/users trust a company that uses genuine images on its website. A simple image clicked in the studio can be made to look very appealing with a little professional retouching.
Even if you previously had your images edited or corrected, you must be wary of the processes with image retouching. Several firms use beautiful photographs on their websites that follow similar saturation or patterns to make a lasting impression on their customers. Fortunately, experts in these services can carry out image changes that go along with your brand identity. As a result, brand recognition is facilitated because customers can quickly recognise your photos & your offers.
Image Restoration
Over time, printed images lose clarity and quality. In addition, some images may have scratches and black spots, and the image’s colour may fade over time. However, you can restore the original colour and glory to old photos by using photo retouching services.
Background / Clipping Removal
Background removal is a critical part of what you do; sometimes, the background removes the focus from the product image. The entire focus is now on the product by retouching and removing an image’s background. You can also use it to make creatives with different and better backgrounds.
Establishing Customer Trust
The adage that “images speak louder than words” is nothing new. That is accurate, at least in terms of eCommerce. No matter how skilfully you craft and present your product descriptions, a well-edited image always has more impact than text. In addition, clients may prefer images to text or paragraphs since they are more credible, valuable, and attractive.
When you hire professionals for image stitching services, they’ll produce accurate, detailed photographs that boost the credibility of your items and inspire people to trust your brand and your products. As a result, your brand’s reputation is enhanced, you get more repeat business, and your customer base grows.
Importance of Photo Retouching for E-commerce
For an eCommerce business, you must always work on attracting new customers. A good brand image starts with the photos, and having good images makes your job much easier in every aspect. They make good campaigns with lower costs, and they help create an identity for you and much more.
- Image quality is a “very important” criterion to 67% of consumers when selecting and purchasing a product.
- Low-quality images reflect poorly on your eCommerce site.
- The poorly lit image dulls down your product value.
- A good image is the selling point of your product since e-commerce stores cannot provide the in-real experience that is compelling and persuasive enough to assist customers in making purchasing decisions.
One of the most important reasons why picture retouching is necessary is to draw attention to your product photographs and encourage customers to view, investigate, and purchase.
When your eCommerce portal features professionally altered or enhanced images, you provide additional prospects for growth, both monetarily and otherwise.